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The Pros And Cons Of Responsive Web Design

Responsive design, a technology that stretches or shrinks Web pages to fit differently sized screens, has emerged as the most-often recommended manner of optimizing content for mobile devices. This dominance was cemented in mid-2012 when Google recommended responsive design as the best strategy for smartphone-optimized websites.

As the iPhone, Android phones, and iPad became bestselling consumer gadgets, businesses realized their Web presence needed to translate to those smaller screens. Otherwise, their websites would bear tell-tale signs of a business clueless to mobile: tiny text, tinier links, and a jumbled layout. They risked lost traffic and sales.

These days, responsive design is recommended as the gold standard. But as with most technologies in a multi-device world, it has disadvantages, and it’s not right for every business, or every application.

In a new report from BI Intelligence, we describe what responsive design is and compare it to other mobile optimization tools, analyze responsive designs pros and cons, examine data and statistics that track responsive design adoption and performance across mobile, and evaluate whether dedicated mobile websites have their place, and detail the ramifications for HTML5 development.

To access the full report, sign up for a free trial of BI Intelligence today >>>

Here’s an overview of the main mobile optimization tools:

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Ashesh Shah
Mr. Ashesh Shah is the CEO of Fusion Informatics Ltd. and co-founder of Digital Infoware Pvt. Ltd., which are progressive enterprises in the field of web, software, and mobile application development services. Working as a CEO of Fusion Informatics Limited, I have improved my understanding on what is required to make a business successful in this fiercely competitive era. I acquired my Business Management Degree (Specialization in Marketing-MBA) from K.S. School of Business Management in the year 1998. This was followed by Diploma of Computer Application(DCA) from Gujarat University.

1 Comment

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