Android Dominates the Tablet Market in 2013 Q2

Ashesh Shah
July 31, 2013
499 Views

Strategy Analytics: Android Dominates the Tablet Market in 2013 Q2 with 67 Percent Share of Global Tablet Shipments.

Boston, MA – July 29, 2013 – According to the latest research from Strategy Analytics, global tablet shipments reached 51.7 million units in the second quarter of 2013.  Android secured a robust 67 percent global share, while Apple iOS declined further to 28 percent.  Windows also fell back but secured a 4.5 percent global share.

Peter King, Director of Tablets at Strategy Analytics, said, “Global Branded Tablet shipments reached 36.2 million units in Q2 2013, up 47 percent from 24.6 million in Q2 2012.  The branded Tablet market had a rest period as very few new products came to market during the quarter.  When we add in White-Box Tablets, shipments reached 51.7 million units, up 43 percent from 36.1 million in Q2 2012.  Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and White-Box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the White-Box manufacturers, are still performing well,” King added, “Apple iOS shipments were 14.6 million iPads in Q2 2013 which declined 14 percent annually.  In the same quarter a year ago the first Retina display iPads were launched which could partly explain the decline as there were no new models in this quarter.  However, to compensate that, iPad Mini which was not available a year ago, now freely available was expected to take the figure higher than 14.6 million.”

Other findings from the research include:

  • Microsoft captured a niche 4.5 percent global tablet share in Q2 2013.  There may be an uptick in Windows RT shipments in Q3 following savage price cuts by all the partners still involved in the RT Market.  Microsoft has reduced prices by $150 and other vendors even more; they are still not cheap, but are much more where they should be to compete.  The shortage of apps continues to be a problem, with seemingly little incentive for developers to work on the platform.
Exhibit 1:  Global Tablet Operating System Shipments and Market Share in Q2 2013 (preliminary) 1

Global Tablet Operating System Shipments and Market Share in Q2 2013

You may be interested

Enterprise Mobility Management: Today’s Evolution, Tomorrow’s Solution
Mobile Application Development
0 shares29 views
Mobile Application Development
0 shares29 views

Enterprise Mobility Management: Today’s Evolution, Tomorrow’s Solution

Sreeni T - Jul 18, 2018

Earlier, when people used to be knotted to their work desks for long hours throughout the day and be held…

The World Changing On Two Letter Acronyms – AI/VR/AR/ML
News
0 shares56 views
News
0 shares56 views

The World Changing On Two Letter Acronyms – AI/VR/AR/ML

Sreeni T - Jul 16, 2018

In this digital era, the terms like Virtual Reality, Augmented Reality, Artificial Intelligence, and Machine Learning are thrown in more often.…

New Augmented Reality Measure App in iOS 12
Mobile Application Development
0 shares236 views
Mobile Application Development
0 shares236 views

New Augmented Reality Measure App in iOS 12

Sreeni T - Jul 12, 2018

iOS, with the advent of the next version of iOS 12, that runs on all iPhones and iPads - will…

Leave a Comment