72% Of Online Adults Are Using Social Media

Ashesh Shah
August 7, 2013
508 Views

72% Of Online Adults Are Using Social Media (Pew Research)
According to the latest Pew Research study, social media usage has proliferated among online adults; 72% use social media today, compared to 67% in late 2012, and just 8% who did so in 2005.

What’s more, the percentage of Internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. It’s shortsighted to think of social media as a playground for the Internet’s youth, and time to view it as an opportunity to engage with people of all ages and demographics. Read >

Twitter, Facebook, Pinterest, And Amazon Thrive Among Mobile-Only Audiences (BI Intelligence)
How are the top Web properties performing in the mobile sphere?

Let’s take Facebook as an example. In June, Facebook had 39 million unique monthly visitors in the U.S. who accessed the site solely via mobile devices, according to comScore data shared with BI Intelligence.

That’s a huge pool of mobile-only usage, but to really understand how that impacts Facebook’s audience its useful to make sense of that number as a percentage gain over the desktop audience. *This content is subscriber-only, but click through any of the links in this item for a two-week trialRead >

Users Can Now Apply For Jobs Directly Via LinkedIn Mobile Apps (TechCrunch)
Job seekers can now submit their profile for jobs directly via LinkedIn’s iOS and Android mobile apps. This move will raise the visibility of LinkedIn profiles as default CVs, and also boost engagement on the app, as well as the efficacy of recruitment ads. Read >

 

BII prestige socialL2 Think Tank

72% Of Small And Medium-Size Businesses Use Social Media For Promotion (BIA/Kelsey)
The latest study from BIA/Kelsey also found that 52% of SMBs have a Facebook page for their business and 25% have a Google+ Local page. Most importantly, 66% said they are “extremely engaged” or “very engaged” with customers on social media. Read >

The Average ‘Prestige’ Brand Is Present On Seven Social Media Platforms (L2 Think Thank)
More than 75% of prestige (or luxury) brands have a presence on five to nine social media platforms. Facebook is the most popular, followed by Twitter, YouTube, Pinterest, and Instagram. Read >

Facebook Pays Out More Than $1 Million To Security Researchers (Economic Times)
Over the past two years, Facebook has paid out more than $1 million to security researchers who report bugs on the social networks’ site. Researchers in the U.S. were the largest recipients of these payments, followed by those in India. Read >

The Ultimate Guide To Pinterest For Every Brand (FastCompany)
FastCompany breaks down the social network’s terms, features, metrics, and use cases.

 

BII 3015203 inline i 1 the ultimate guide to pinterist for every brand

Read more: http://www.businessinsider.com/72-of-online-adults-are-using-social-media-2013-8#ixzz2bFxcVuBK

You may be interested

Enterprise Mobility Management: Today’s Evolution, Tomorrow’s Solution
Mobile Application Development
0 shares44 views
Mobile Application Development
0 shares44 views

Enterprise Mobility Management: Today’s Evolution, Tomorrow’s Solution

Sreeni T - Jul 18, 2018

Earlier, when people used to be knotted to their work desks for long hours throughout the day and be held…

The World Changing On Two Letter Acronyms – AI/VR/AR/ML
News
0 shares68 views
News
0 shares68 views

The World Changing On Two Letter Acronyms – AI/VR/AR/ML

Sreeni T - Jul 16, 2018

In this digital era, the terms like Virtual Reality, Augmented Reality, Artificial Intelligence, and Machine Learning are thrown in more often.…

New Augmented Reality Measure App in iOS 12
Mobile Application Development
0 shares255 views
Mobile Application Development
0 shares255 views

New Augmented Reality Measure App in iOS 12

Sreeni T - Jul 12, 2018

iOS, with the advent of the next version of iOS 12, that runs on all iPhones and iPads - will…

Leave a Comment