Using Data and Analytics to Drive Digital Transformation

Advanced data analytic are rapidly becoming the “digital microscopes” that allow organization to reveal hidden insights and quickly act on them. We at Fusion Informatics offer data solutions that help in accelerating the digital transformation of an organization.

Digital Transformation is basically the transformation of the way an organization uses its current technology and makes greater use of it to optimize and improve the service to customers. If in today’s era companies do not digitally transform, they will not be able to keep up with their competitors and also will find it difficult to make use of the data they have.

During this digital generation there is so much of data exchange on a daily basis. Every organization now has an abundance of raw data but they need to analyse this data as well. Fusion Informatics provides data analytics services that help one in analysing raw data and using it to drive digital transformation. This would help the organization to make optimal use of the data on hand and customize their services in a way that would give the customers exactly what they are looking for. Companies today have learnt that simply storing data upon receiving it is not enough as they need to analyse this data in order to gain useful insights to make decisions prompting business growth.

Using the data analysis solutions that Fusion Informatics provide have proven very useful. These analytics are used in reducing overhead and production costs and have also been used to make qualitative improvements to the organizations. Data analytics has become the core driving force behind digital transformation and without it the companies that exist today will not be able to survive after another 50 years.

How small businesses can get the most from cloud computing?

Over the years there has been an astronomical growth in the cloud services industry. Cloud computing is the practice of using a network of remote servers hosted on the internet to store, manage and process data, rather than using the more traditional hard drive of a personal computer. Cloud computing has made doing business much easier, especially for small businesses. Small business can thrive if they make the most of cloud computing and use it to their benefit.

The small businesses can expedite their workflow with the help of cloud computing. Thanks to cloud computing communication becomes significantly faster and cuts down on the time it would actually take for employees to conduct the tedious logistics.

If the small businesses make the most of cloud computing then they can increase their flexibility and mobility. One of the current trends in business is to become mobile and the small businesses can adapt that trend to their advantage by using cloud computing. Using cloud computing equips the organization with the ability to access files, data and other information from any physical location, at any given time and on any device. This would ensure that all the employees can continue working if they are not physically present at the office and work would not stop, eventually increasing employee productivity.

One of the major benefits of cloud services provided by a third party provider is that the organization needs to pay for only the amount they use. Small businesses can use cloud computing to lower their costs and increase their profits by saving more. Cloud computing eliminates the need for excessive hardware and when a business is being set up, big or small, it needs hardware regardless of how expensive it may be. Cloud computing ensures that the hardware becomes more efficient and that means not a lot of hardware ends up being required. This essentially means that there is less capital expenditure and also cut downs on electricity costs. Some may argue that even cloud computing services cost money but upon conducting a cost benefit analysis one would find it to be much more cost effective. The ultimate lowering of costs would mean that the small business would be able to make higher net earnings and even save more. At the same time it would be able to put its available resources in other areas that would help to boost the business further.

By using all that cloud computing has to offer, small business would be able to survive the competitive market and would have a higher chance in evening out the playing field with their big rivals, at least in terms of IT infrastructure. At Fusion Informatics, we offer state of the art cloud services that are curated to suit your business type and help your business to optimize its productivity.

The overall impact of Artificial Intelligence

The basic concept of artificial intelligence is that a computer system can be used to perform tasks that would ideally require a human being. It is a way of developing an advanced software that enables a machine to think intelligently. In recent times, Artificial Intelligence has creeped into all walks of life and has made an impact of every little part of our day to day tasks. With Artificial Intelligence taking over, it is bound to create an impact on our lives, both positive and negative.

Artificial Intelligence is known to eliminate the need for human beings while conducting certain tasks and this means the term “human error” too becomes irrelevant. One of the major impacts of Artificial Intelligence has been that it avoids errors. It is able to process data and perform tasks in an error free manner. Although this has a flip side to it as well. Artificial Intelligence has eliminated the requirement of human beings in so many tasks that it has left a lot of people jobless, adversely affecting the economy. Some argue that Artificial Intelligence creates more wealth than it destroys but it is worry some because there is a high chance that the wealth created would not be distributed evenly.

Using Artificial Intelligence in processes that require quick decision making can help carry out actions quicker. Along with cognitive technologies, Artificial Intelligence is equipped to make fast decisions without wasting any time. This can prove to be dangerous as well. Human beings are able to take decisions in unique circumstances while taking the correct judgement by reading the situation in depth. Whereas Artificial Intelligence would take decisions on the basis of pre fed algorithms without taking into account what the special scenario is and what it needs.

Artificial Intelligence tends to perform tasks that would ideally be dangerous for a human being to perform and it takes risks on the behalf of humans. Areas like space exploration, medicine etc use Artificial intelligence to scope out possibilities without putting humans in harms way. Although some argue that this gives artificial intelligence the power by taking the control away from humans. It is dehumanizing processes and giving the decision making power to machines that can potentially be life threatening.

Artificial Intelligence has several pros and cons as discussed above but the truth of the matter is despite all argument for or against it, AI continues to grow and venture more and more into our daily lives.

Fusion Informatics wins the India 500 Most Promising IT company – 2017 award

Recently India50o0 unveiled its Winners list of 2017 and we are happy to announce that Fusion Informatics has been awarded as the “Most Promising IT company 2017”

Apart from being an ISO 9001:2008 Certified Company, Fusion Informatics Limited is also a relationship oriented company that strives to give its clients premium quality service.

We at Fusion Informatics believe in working in close collaboration with our clients and are with them at every step of the way. This not only ensures optimum results but also builds life long relationships. Our commitment to innovation is what makes us stand out and attracts many clients. In addition, our stringent quality standards and multiple testing iterations leave no room for errors and loop holes hence making sure that our clients receive the best of the best.

Receiving this award just makes us want to work harder and innovate further to make our way broader horizons.

AI: Human Intelligence Simulation, processed by machines

The 21st century can somewhat be pegged as the digital era and one of the most rapidly changing trend in the era was that of Artificial intelligence. Put into simple words, Artificial Intelligence is the science and technology of making computers do things that require intelligence when done by a human. The successful application of artificial intelligence depends on the program’s ability to capture and preserve human expertise. Artificial Intelligence has over the years grown by leaps and bounds and is now used for several day to day functions as well in various sectors such as Finance, Automotive, Healthcare etc.

Artificial Intelligence has currently surpassed the Machine Learning stage where a set of algorithms are used by intelligent systems to learn from experience. AI is currently at the Machine Intelligence stage where it uses more advanced set of algorithms as compared to the previous stage and these are used by machines to process and learn from experience.

Due to Artificial Intelligence the human intelligence is simulated so well that we use AI in our day to day lives and have eliminated the need for human interaction when it comes to those particular tasks. A few such examples are:

Virtual Personal Assistants: These are all intelligent digital personal assistants on various platforms such as iOS, Android and Windows. The machine processes are queries asked by the user and responds within no time with the appropriate answer

Purchase Prediction: Algorithms are used to detect a pattern in customer purchasing and that information is used in various ways such as sending coupons, discounts and suggest items to the concerned customer.

Online Customer Support: Opposed to what one might think, not all online customer support chats have a live person responding. AI comes handy in these cases where a chat support bot sends much more than automated responses to customer queries. It has the ability to extract information from the website itself and present it to the customer.

Smart Home Devices: These machines study the users pattern and then process that data and act accordingly to perform tasks that help the user save money and conserve energy.

The basic simulation of Human intelligence and the apt way that it is being implemented is one of the reasons why AI is now an integral part of our lives. One cant say what the future holds by the sky is the limit when Artificial Intelligence is concerned as it is growing by leaps and bounds everyday with millions of dollars being put into research to make it better.

Machine Learning: A Constructive Combination of AI, Big Data & Algorithms

It is no big surprise that machine learning/ artificial intelligence has increasingly gained more popularity in the past couple of years. In the digital era, data is rapidly expanding and so is the need of analyzing and understanding this huge data for making right decisions. Big Data arrives as the hottest trend in the IT sector at the moment; machine learning is an incredibly powerful tool to make predictions or calculated suggestions based on large amounts of data. Most common example of machine learning is ecommerce websites algorithms to make product suggestions based upon the choices made by you as a customer.

What is machine learning? In simple terms, Machine learning is the practice of educating a computer about finding patterns and making connections to understand huge amounts of data. So in order to finish a given task, the machine does not use any programming software and instead of doing that it looks at the Big Data and algorithms to find out patterns for accomplishing it. Machine learning enables applications to look for patterns in the data, think and make wise decisions in the future.

Why Machine Learning is Relevant Today?

Machine Learning solutions are serving to a variety of sectors for optimizing organizational processes such as:

Automotive & Manufacturing: Identifying and navigating roads and obstructions in real-time for autonomous driving, Predicting failure and recommending maintenance on vehicle components, predicting outcomes and minimizing R&D costs, optimizing manufacturing costs are some of the tasks performed by machine learning.

Health-Care: Machine learning helps in diagnosing known diseases from scans, biopsies, audio, and other data. It is also useful in predicting personalized health outcomes to optimize recommended treatments. Machine learning can evaluate doctor’s performance and provide outcome-improving feedback.

Finance: Machine learning is extremely useful in identifying fraudulent activities using customer transactions and other relevant data as well as it is quite helpful in discovering new trends, risks and benefits for predictive analytics.

Telecom: Machine learning can predict lifetime value and risk of churn for individual customers. It is used to allocate the resources, make radical personalization for individual prospects, and forecast demand trends.

Retail and E-Commerce: Machine learning is used for product recommendation, price and product optimization, demand and supply optimization, making customer support a better experience in terms of precision in delivering solutions.

At fusion informatics, our machine learning services deliver solutions that are focused on enabling personalized and engaging customer experiences as well as optimizing organizational processes.

Transform Business with Enterprise Mobility







With the advent of wireless technology and an exponential increase in use of mobile phones and tablets for commercial operations, it has become necessary to grasp the concept of enterprise mobility and optimally use it for one’s business processes. In essence, enterprise mobility refers to the adaptation of mobile devices in everyday workplace functions, especially when it involves in-field and out-of-office activities. Sales representatives, human resource personnel, networking team, marketing managers and end users are some of its important dependents.

However, due to bifurcation of workforce into various teams and silos, managing mobility issues has become more complicated; solutions span too many operational domains. For instance, in organisations with BYOD (Bring Your Own Device) policy in practice, data security is a big concern. Employees use the same device for personal as well as professional use which makes it difficult for technical team to track malware and assess risks. Companies, therefore, have to be more cautious about the way their mobility solutions are designed and implemented. No one key fits all.

Thus, through well planned customized enterprise mobility management, organisations can open itself to several benefits – efficient data collection, quicker reporting of events, better promotional data, faster updates, improved visibility to remote operations and projects, increased data driven decisions, higher profits and more. From enhanced employee engagement to amplified productivity, everything a company can aspire for in this technology-backed era is made attainable.

Fusion Informatics helps businesses in gaining profitable outcomes from mobility through a holistic approach focusing on strategy, model and technology.

What is Data Science?

With the advent of network driven systems imbibed in our lifestyles, data has become the core of all services. Raw data available in massive multitudes serves as the basis of information which can be converted into knowledge that further provides value to all businesses. This chain is of utmost significance as it is shaping the way we are producing and consuming products and services day in and day out.

Data science is our era’s new fad and can be understood as a systematic process of obtaining insights into terabytes of information gathered over the last few years. It makes use of big data i.e. high volumes of structured and unstructured data for its analytical purposes. And just like any other scientific process, data science also involves identifying a problem, formulating hypotheses and conducting studies to determine the presence of a certain phenomenon.

Applications of this genius baby of computer science and maths are plenty. It has given rise to data intelligence, an analysis of various forms of data in such a way that it can be used by companies to expand their services or investments, or to analyze their own operations or workforce to make better decisions in the future. It can be used in the field of social science to determine what triggers reactions in people and how, in economics to understand how process fluctuate due to monetary reforms, in engineering to identify new methods of creating materials and products, in law to conduct trend analysis and develop frameworks, and so and so forth.

Data science thus plays a vital role in improving the quality and relevancy of daily processes ingrained in our lives. It runs on analytical creativity and looks out for future needs even before they’ve arrived. All big businesses like Netflix, Amazon, Procter & Gamble, etc have understood that data science is not something to be ignored but rather to be embraced and adopted. It’s time we all do too.

Introducing Chatbots and Cognitive Services

Chatbots are the boon of our century – they’re humanoids that use natural language processing and artificial intelligence to aide businesses in building relationships with potential and existing customers. When fed with adequate information, they can carry out human like conversations with people and answer their queries. It acts as a customer service representative, only smarter, quicker and available 24/7. Human drawbacks affecting productivity like mood, energy, motivation, etc are absent in chatbots.

To meet the market demand and build the reputation of any organization, the need for handling customer grievances and queries is more than ever. Equipped with machine learning, chatbots are always on a loop of continuously learning from human inputs, identifying and tracking their behaviour, and improving its response quality. The more it functions, the smarter it gets. Organisation’s magnitude of efficiency and cost cutting increases drastically; profits can be generated even after office hours. There is no end to how beneficial chatbots can prove to be when implemented correctly. From providing customers with adequate answers, saving several man hours and reducing work load on employees, they ace it all with ease.

While chatbots are primarily limited to text based communication, its advanced counterpart – cognitive computing – takes care of more complex features like face recognition, emotion sensing, voice detection and visual tagging. Cognitive services make extensive use of artificial intelligence to understand human responses and act aptly.

Businesses can use these technologies to gather rich data and enhance their understanding of their customer base. With better clarity on what clients need, want, like and dislike, businesses can market their products or services accordingly. Adapting chat bots and cognitive services in one’s business processes is an affirmed path to increased growth and success.

Complexity made Simple with the Best Technology for Projects

By helping our clients choose the right technology for their mobile, web applications and other projects, we offer simple solutions for complex problems – easily and readily.

Today, the world of web and application development is packed to the brim with numerous technology backed solutions. Given such a confusing and complicated scenario, it is a cumbersome task for business owners to opt for the right technology for a given set of project requirements. At Fusion Informatics, we make it easy for our clients to have their apps and other web projects built to perfection – right from the scratch.

Our developers, web programmers and technical leads are fully equipped to face the demands that arise with every new client requirement. They go a long way in facilitating the right decisions and no unnecessary technical debt; thereby, making complexity simpler and less burdensome. Given below are some of the primary reasons for paving the grounds for good design decisions.

  • The selection of right technology ensures better estimates and solutions for projects.
  • By making complexities more manageable, we help our clients enjoy lower development costs and lesser Time to Market.
  • Our developers have to inject less(er) coding efforts, which by extension leads to reduced number of bugs and development errors.
  • Our clients can enjoy higher Return of Investments, which in turn leads to more conversions, higher traffic, better turnover, and more.

Our developers at Fusion Informatics always choose better technology for implementing the right solutions for the problems on hand. They believe in introducing only those tools that take care of the weight lifting in the simplest of ways. This way, our teams achieve a lot more than expected, and with little efforts from their side. At all times, our clients are assured of the high quality of all project deliverables. Our basic frameworks are technology and language bound to deliver optimum results; in other words, our solution bound technologies focus on the problems on hand and meet most client needs to the hilt.

Here are some simple steps that ensure project success for us:

  • We go an extra mile to understand the end goals, pain-points and actual requirements of our clients.
  • Thereafter, we break them all down into simple, logical modules that are based on the business logic of our clients.
  • Once the logical design is ready, we identify the core modules and technology that a solution is dependent on the most.
  • Once the right technology is frozen upon, we look for the best plugins or extensions after estimating the complexity of the technology/solution.

It is no secret that by opting for the right technology, programming language or platform, our developers can handle the real challenges brought forth by development projects. In fact, this is a win-win situation of our clients too. Don’t get left behind. Go ahead and make complexities simpler, only at Fusion Informatics.