How India , China and Brazil is Tracking The Next Massive Growth Wave In Smartphones
Many emerging markets are already mobile-first economies where mobile phones are more ubiquitous than either land-line telephones, PCs, or fixed Internet connections.
Mobile statistics are specifically impressive in the BRICs — Brazil, Russia, India, China. China is poised to overtake the United States as the world’s largest smartphone market, and new Chinese app data suggest it has already done so.
In a recent report, BI Intelligence interviews a half-dozen mobile industry leaders and entrepreneurs on opportunities in the BRICs, breaks down how mobile-focused companies can pursue those opportunities, analyzes key mobile statistics (smartphones, app downloads, app revenue) from the BRIC countries, isolates and analyzes the four lessons that are essential to any mobile project in these markets, and looks at a case study of a successful music streaming service focused on Indian and Bollywood music.
Subscribers also gain access to our library of over 100 in-depth reports on the global mobile industry, and hundreds of charts and datasets they can put to use in their own research and presentations.
Here’s an overview of the 4 essentials to mobile projects in BRIC countries:
- Don’t ignore the feature phone: Market-leading apps are still keeping one foot in the feature phone market, and for an important reason: That’s where the numbers are. Smartphone penetration among Chinese mobile subscribers won’t end the year higher than 20%, according to BI Intelligence estimates.
- Work with carriers: Emerging market carriers hold the keys to two important aspects of the mobile business — network effects and billing. Billing is a challenge in emerging markets. Credit card penetration is low. Only carriers have the reach, systems, and technologies to draw payments from prepaid and postpaid mobile consumers.
- Follow the rollout of low-cost smartphones and tablets: Since many devices in these markets are purchased for prepaid plans without the help of carrier subsidies, price cuts instantly make tablets and smartphones more accessible to consumers. Smartphone prices in India have fallen 30 to 35 percent in the last three years.
- Understand Android’s dominance and its limitations: Android is the leading mobile platform in all the BRICs. Android dominance presents a challenge for app developers and publishers since the Google Play store, the main Android app store, has not proved an easy route to monetization in emerging markets. In China, there is very limited support for Google Play. Worse, app store fragmentation on Android is an even more serious problem than it is elsewhere.
- Breaks down some mobile statistics (smartphones, app downloads, app revenue) from the BRIC countries.
- Isolates and analyzes the four lessons that are essential to any mobile project in these countries.
- Looks at a case study of a successful music streaming service focused on Indian and Bollywood music.
You may be interested
Why companies businesses should move to IoT for Mining & Metals?Ashesh Shah - Mar 17, 2018
Internet of Things has transformed many industries such as manufacturing industry, logistics, aviation, transportation, etc. with smart technologies. Consequently, there…
The Key to Enterprise App AdoptionAshesh Shah - Feb 28, 2018
As mobility continues to evolve, it has become critical to helping companies use the full range of digital technologies to…
Mobile Micro Apps Boosting Employees ProductivityAshesh Shah - Feb 15, 2018
Today's technology market offers numerous options for businesses to connect with employees wherever they are. With an average person using…