Android handsets outsell iPhone in US
After a strong showing in the UK a research report by analyst house NPD has found that mobile phones using the Andorid operating system were outselling Apple’s iPhone for the first time.
In the new Android handsets accounted for 28 per cent of the market, beating Apple’s 21 per cent but still below market leader Research in Motion (RIM), which holds 36 per cent. NPD attributes the increase to the number of vendors using the operating system, marketing campaigns and new investment in the sector.
“Recent previews of BlackBerry 6, the recently announced acquisition of Palm by HP, and the pending release of Windows Phone 7 demonstrates the industry’s willingness to make investments to address consumer demand for smartphones and other mobile devices,” said Ross Rubin, executive director of industry analysis for NPD.
“Carriers continue to offer attractive pricing for devices, but will need to present other data-plan options to attract more customers in the future.”
Of the major carriers AT&T had the largest slice of the smartphone market, with almost a third of its customers using advanced handsets. Verizon’s share stands at 30 per cent, with T-Mobile and Sprint at 17 and 15 per cent respectively.
Android may have problems in the future however. Apple is widely expected to unveil a new generation of iPhone next month and, if the leaks are accurate, it could well prove to be a huge hit.
You may be interested
AI integration in mobile apps: An object of disinclinationAshesh Shah - Jun 15, 2018
Wondering why enterprises hesitate to adopt AI in mobile applications? The below 3 reasons will give you an idea of…
Signature of Fusion Informatics @ UAEAshesh Shah - Jun 05, 2018
We, Fusion Informatics, have 18 years of service to our credit in the Digital Services market. In view of the…
Augmenting the Future: Exploring how AR apps will change the way we live.Ashesh Shah - Jun 01, 2018
Augmented reality, AR from here on, is a technology that allows phones to mix real-world environs with what's being shown…